Should you be using Domain Name Email?

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Domain Name Email

So let’s start off by defining what “Domain Name Email” is.

What I mean by this is using an email address that ends with your Domain Name.

For example, info@domain.com.au.

Over the years I have seen plenty of businesses (even though they own a Domain Name and have a website), that continue to use either their ISP Domain Name, or a Gmail or Hotmail email address.

It is my opinion that you are probably doing your self a disservice if you adopt this practice.

I believe that it is a bit unprofessional to do this, and could even impact on your potential customers perception of the business.

I read an article from New Zealand recently that stated, “Close to nine in ten (89%) of these consumers know what a domain name is and believe that it’s very important for businesses to use a company specific email address”.

So it would seem that I am not the only one with this opinion.

There really isn’t any reason why you shouldn’t use Domain Name Email. Most Hosting accounts offer a minimum of 5 email addresses, or in the case of our Website Hosting, you get up to 100 email addresses on the Basic Account, and even more with the Standard and Business Accounts.

The other advantage to using Domain Name Email is that you can setup a number of them to use for different aspects of your business.

For example, you could have an email address specifically for Accounts, Enquiries, Technical Support and so on. This allows you to very easily sort and separate email types making it easier to find and refer to emails.

If you like to use a 3rd party email service like Gmail because you can use Google Apps for Business, then fear not. You can still have Domain Name Email because Gmail can be setup use with your Domain Name.

This is what I do and all my emails are across all devices and they are all synced with access to your Contacts and all emails including “Sent” items and “Drafts”.

Get yourself a WordPress Test Website in 2 seconds!!

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To put it simply, this is absolutely brilliant!!!

I regularly have a need to create a WordPress Test Website for either customer development reasons, or to test theories and/or plug-in’s, and I usually do it in a sub-folder on one of my existing websites.

This works fine, but there are implications.

For one, there is a drain on my Server’s resources, and I need to exclude the development website from backups. I also use up a spare SQL Database, and then there is the time involved in doing all these things.

And if you experiment on a Live Website and something goes wrong, there is the hassle of troubleshooting and fixing that up too. So it makes sense to use a WordPress Test Website.

But I just found a new FREE service by qSandbox (yes you read that right, a Free Service), where you can not only setup a Test Website for free, but it literally takes only two seconds to setup.

You just visit their website at http://qsandbox.com/app/, and create an account by filling in 3 fields on a Form that include your Website Name, your Email Address and your chosen Password, then click “Create Account and Setup Site”

Free WordPress Test Website

You can watch their informative video below:

The Free Account only includes one website with the following Features:

Basic Free Test Website Features

But for as little as $2/month, you can get a whole lot more including the ability to Import an existing Website and Upload and Edit Themes.

It is certainly worth checking out if you need a WordPress Test Website to test plug-in’s.

VPS? – What is a VPS?

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VPS - Virtual Private ServerSo just what is a VPS?

VPS stands for “Virtual Private Server”, and as the name suggests, it is literally a Virtual Server or Virtual Web Host. In other words, it is a “Virtual Machine” on a Computer (a Server), provided by a Web Hosting Company. It is sometimes referred to as a Virtual Dedicated Server or VDS.

Most basic websites are hosted on a “Shared Server”. A Shared Server means that your website shares the Server with 100’s and possibly 1000’s of other websites. What this means is that when there are peak loads, or lots of traffic to these websites, it can affect your website causing it to slow down, or even prevent it from loading at all and “timing out”.

A VPS gives you a way of having your own “Dedicated Server” without actually needing the physical hardware. Strictly speaking, a VPS is a Dedicated Server in a Shared Server environment. ie, multiple VPS’s are located on the one big Server.

Confused yet? It can be a little difficult to get your head around.

Advantages of a VPS

The biggest advantage that I see with a VPS is that apart from the increased speed, you can host more than one website on the one Server. So in my case, I have six websites on a VPS, and because I have Administrative access to them all, I have greater control over what can be done without the need to rely on the Hosting Company. In addition, unlike Shared Hosting, no other websites/users on the Server (that hosts the VPS) can affect your websites because the VPS is isolated from them.

So, given the advantages of a VPS, I made the decision recently to move my websites (including this one) and Spotty Dog Computer Services to a VPS. It’s only just happened, so I’ll reserve my judgement for now on the cost vs speed and reliability, so stay tuned for updates.

How can I compete against big companies and big websites?

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Google AnalyticsWell the short answer to this is, you really can’t.

The reality is that most Home Based and Small Businesses just don’t have the time and resources to do everything that is required. Things like continually adding relevant content, continually adding content to Social Media, continually building back-links and so on. This all takes time and money, and we just don’t have the dedicated staff and finances to do compete with this.

So what can you do? Well all you can really do is adopt best practices and do what you can, and if your competition isn’t doing that, then you will more than likely out rank them.

So try and set yourself small achievable targets. Like a new Blog Post every two weeks, or even once a month. Once a month is better than never or very rarely. But whatever you do, make sure it is a quality Post, and not just some drivel to fill a page. Make sure that what you are talking about in your Post adds some value to your website, and that is relevant to what you sell or do, and it is something that people are likely to want to read. If it is interesting, if it answers burning questions, if it is worth knowing about, then it is more likely that people will read it, and share it, and link to it. But even then, make sure that when you do create a Post, that you do some SEO on it. Spend some time creating a properly constructed Page Title and Meta Description, and keep in mind what keyword or phrase you want to target for the Post.

When you publish the Post, make sure you paste a link to it in your Facebook page (if you have one, which you should). When you post in your Facebook page, make sure that in addition to your Link, you have sufficient text so Facebook creates the “See More” link. When someone clicks on this, it counts as an “Engagement”, and they are also more likely to click on your Link.

If at all possible, include at least one image and make sure you do the SEO on it as well including a proper Image Title and Alt Description.

But there are other things you can do too. For example, if you are competing against other businesses in the same retail space, do some research on them. See what they are doing and what is working for them, and adapt it to your business and improve upon it. You will find, for example, that if a website is ranking well for certain search terms, the business may well be complacent and are not bothering to continually add content. This gives you the opportunity to exploit that and do it better than them. If you consistently do it better than your competitors, then over time, your website will rank better than them.

But you too cannot fall into the same trap once you get that number one or high ranking position. Let’s face it, that is why I am writing this Post right now. Apart from the fact that I wish to impart this knowledge to my customers (or potential customers), it also gives me a means of adding relevant content to my website.

It’s also a good idea to be able to quantify where your traffic is coming from and what keywords people are using to find you. This will help you “tweak” your content to better reach your Target Market.

Happy Blogging and FaceBooking 😉

A whole lot of New Domain Names available

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New Top Level Domain NamesOver the last couple of months, there have been a raft of new Top Level Domains (TLD’s) released. A Domain Name is the www address of your website. For example, the Domain Name for this website is www.websitedesignmorayfield.com.au. The choice of a Domain Name is a pretty important one, so having all these new TLD’s will give a lot of people the opportunity to get a Domain Name that better reflects their businesses or what the website is about. Most of the popular choices were snapped up years ago, but now the opportunity exists to have a variation of a traditional .com or .com.au. For example, you might have wanted to register www.joescatering.com.au, but it was unavailable. However, www.joes.catering may well be available. When most people are trying to come up with a Domain Name for their new website, they will immediately be thinking about a .com or a .com.au or possibly a .net.au etc. But the TLD landscape has changed a lot, and you now have some pretty interesting choices. Below is a list of just some of the newest TLD’s:
  • .associates
  • .bargains
  • .bike
  • .boutique
  • .build
  • .builders
  • .camera
  • .care
  • .catering
  • .cheap
  • .cleaning
  • .clothing
  • .club
  • .coffee
  • .company
  • .computer
  • .contractors
  • .construction
  • .cool
  • .cruises
  • .dance
  • .dental
  • .engineering
  • .equipment
  • .events
  • .fish
  • .florist
  • .gallery
  • .gift
  • .industries
  • .institute
  • .kitchen
  • .lease
  • .lighting
  • .management
  • .marketing
  • .menu
  • .parts
  • .photo
  • .photography
  • .pictures
  • .plumbing
  • .properties
  • .recipes
  • .rentals
  • .repair
  • .services
  • .sexy
  • .shoes
  • .solar
  • .supplies
  • .tattoo
  • .technology
  • .tools
  • .toys
  • .trade
  • .training

You can purchase your chosen Domain Names from Spotty Dog Computer Services

Google to give preference to Encrypted websites in search results

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Secure SSL and Google Search resultsWell it’s been 5 minutes since Google moved the goal posts, so I guess it’s time for them to make another change. Can you tell I am being sarcastic?

Now it seems that in an effort to make the web a more secure place, Google will favour encrypted websites (those websites with an SSL Certificate and having the https prefix) over standard non-encrypted websites.

This will place an additional cost burden on website owners, but it may or may not be a bad thing depending on your point of view.

Encouraging website owners to do this will indeed make web surfing a safer past time, but unless your website is collecting data, I don’t see that it is a real necessity.

But on the other hand, it certainly won’t hurt.

SSL Certificates

I guess it is already having the desired effect.

The impending move to penalise a websites ranking because it is unencrypted has made me purchase an SSL Certificate and install it on this very website.

Those of you who are astute may have noticed that all the pages on this website are now prefixed with https instead of http. The ‘s’ after http denotes that it is a secure connection.

It was a relatively painful exercise in the end, but it did require the Host to install it and set it up on my behalf.

So get ready boys and girls. If you don’t want your search rankings to fall, you may need to consider purchasing an SSL Certificate!!!

FYI, there are several types of SSL Certificate available. They are the Standard SSL Certificate (from $33/yr), the Premium SSL Certificate (from $75/yr), and the Wildcard SSL Certificate (from $500/yr).

Click on the links above to see pricing and to purchase one.

All SSL Certificates are 128/256 Bit Encryption, and trusted by all Browsers.

There is also a fee of $88 to set it up if you cannot do it yourself.

*EDIT

For the time being, Google won’t be penalising sites heavily if they don’t enable HTTPS. The company describes it as “a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content”. But once webmasters have been given time to switch their sites over, the search firm warns that “we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

Do you understand what it is you’re seeing when you do a Google search?

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Quite often I find that when I am discussing Google search results with clients and the general public, they don’t realise that in most instances, the first 3 results in a Google search are “paid for advertising”.

And just as surprising is that they don’t realise that the results shown down the right hand side are also “paid for advertising”, even though they are clearly labeled as “Ads”.

The first three in particular because they have a shaded background colour making them stand out more.

Nonetheless, quite a number of you out there just don’t notice.

Take a look at the image below for the search term “website design morayfield”:

Google Search Results for website design morayfield

 

Arrow “1” is the actual number one ranked search result. Or in other words, it is the number 1 organic search result.

Yet it is the area indicated by Arrow “2” that most people believe are the first three organic results.

Now this can be a problem, not because advertisers get the number 1 spot, but because the bad guys can advertise here just as easily as legitimate businesses, and you can potentially be directed to something that may not be what you are searching for, or something that you may be manipulated into downloading and installing on your computer.

For example, you may be searching for “Adobe Reader”. If you don’t take note of the web address, you’ll just look at the first Advert result and assume it’s the Adobe website, and you’ll visit that website and download something that may or may not be malicious, or at least not what you were looking for.

The last Arrow, number 3, shows the other advertising that Google serves up to searchers. Again, these Ads may or may not be relevant to your search, and may or may not be relevant to you.

So just be aware of what is advertising and take note of the web address or URL and be diligent.